For this campaign the idea was to reach out to the target audience by relating giving blood to other empowering, and rewarding activities that they already make time for.
The goal is to remind the consumer that taking time to do something that gives back to the community, feels as good as the positive and rewarding activities that they already find worth while.
The colours have an important role in setting the tone of the campaign; as it gives contrast and relates to positive feelings. The fonts are strong, modern and flexible—and the imagery takes a personal approach—creating the right look and tone for the campaign.
This campaign was created as a team with the graphic designer Diana Blumczynski.